The first step to selling products or services online involves building an ecommerce store. Once you have a store up and running online you need to know how to market that site in order to get visitors to the website with the hopes that they will make a purchase. Ecommerce marketing can be done in a variety of ways and by knowing a few helpful hints and implementing them, you will be well on your way to success.
Perhaps you have a Yahoo store and you want to know how to get traffic to the site. By having some general knowledge about SEO or search engine marketing, you will learn how to increase natural search engine rankings. SEO is a fact of life and something that all ecommerce website owners have to deal with if they want to compete online. Yahoo store SEO consists of content optimization, copywriting, ad purchases and internal and external linking. In order to be successful with search engine marketing campaigns you must take do both on-site and off-site optimization. You want to be sure that your ecommerce site gives both the searcher and the search engines what they are looking for.
While SEO brings the customers to your site, conversion optimization picks up where SEO left off. Broadly speaking, conversion optimization enhances the visitor's experience when they visit your site. An optimized site is engaging, attractive, simple, convenient and secure. The goal with conversion optimization is to enable the visitors to quickly find what is is that they are looking for and to move through the site without delay-straight to the checkout. It is really quite the same in the brick and mortar world. No one likes being in a store that is confusing, cluttered and less than convenient. In order to optimizes your ecommerce store, you need to undertake regular site analysis of the raw data that allows you to see the visitor actions and inactions which allows you to establish a site baseline for comparison on which to make refinements.
Both of these methods are essential for effective ecommerce marketing. If you have taken the time to build a Yahoo store for example, it is imperative that you take the time and learn what you can about Yahoo store SEO and conversion optimization. There are undoubtedly many other ecommerce sites online within your niche and you will need to do all you can to stay one step ahead of the competition.
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