Why Hide Your Wholesale Supplier, Why They Require Deposit & Why They Sell Their Own Product Line

Hide your most valuable asset - Your suppliers

As a beginner you should avoid helping your competitors trace your most valuable asset - your suppliers. You will be surprised to know that there are a lot of e-tailers who makes it easy for their competitors to find their source. This will definitely be damaging for you if you will cater a small and specialized product niche in the market.

When setting up your e-store/ website, you should avoid using the manufacturer of suppliers' product code. Yes, it will take a little time, but consider the security you will get out of doing it. A simple solution is to modify the product code. If you suppliers product code/ Model Number is MA32336 you can change it by CG42272. Your competitor can search all day for the Model Number Metal Hedge 42272, but will never track down your supplier.

However, this strategy is not recommended if you are selling known electronic items such as consumer electronic which most buyer searcher through model number or product code.

Refundable deposit to establish an account

Genuine wholesale suppliers will never charge you to create an account with them or a monthly maintenance fee. If they do, be 100% confident that they are fake suppliers. There are some suppliers who will require you to pay a small deposit to set up an account with them but, it is refundable. Wholesale suppliers set this up to filter "window shoppers" and those retailers who are not serious about their products. Real wholesalers usually credit back the deposit once you place your first product order or take it against your first order amount.

Wholesalers retail their own product

You don't have to be weary about this fact. It is indeed true that some wholesalers retail their own product line, but they have no desire to put out retailers out of business. Retailers are the number one source of their income and not the direct purchasers. It is not impossible for you to compete with wholesalers even if you are just a newbie in the online industry because wholesalers sell their product to you at about 30% discount which will allow you to compete with them.

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