When people shop around online for items to buy, they often are doing their homework. They want a killer deal at a great price but also lots of value. One way to get them to stop in their tracks is to offer time sensitive materials. This can increase your online sales because they won't want to miss out on the terrific offer.
There are many different ways that you can take a time sensitive approach with your online business. For example you can say that the price is $99 but for the next 48 hours customers can get the same item for $49. They can definitely see the value of that offer and will want to take advantage of it. Make sure you have a countdown of some type in the corner too.
That way they can see how much time is remaining. As the seconds tick away the urgency to complete their order will escalate. If you don't want to lower the cost, consider offering them free shipping for a specific period of time. That way they will still find some type of value by completing the order now instead of later on.
Another option with time sensitive materials is to say that you are offering a bonus item to the next 100 customers. This should be a product that is parallel to what they will buy so that it enhances the overall value. This free product doesn't have to cost you much money either. For example it can be an e-book or other item that you can create but not have much overhead involved with.
The overall goal with time sensitive materials offered is to create that sense of urgency for your buyers. You want them to see what you offer, realize it is a great deal, and start to process their order on the spot. You need to offer them a benefit that is good enough that they won't even need to continue thinking about it.
Be creative with what approach you take with time sensitive materials. You may want to have two options in place. That way you can test which one of them seems to be providing you with the best results. This is a very powerful marketing method that many people underestimate. In fact, the experts agree that this is one of the best ways to be able to reach new consumers in your target market.
Remember that you can generate additional sales down the road from people that have already made a purchase from you. By increasing your number of first time buyers you will see a steady overall increase in sales. It won't be a one time increase during your time frame.
Of course the use of time sensitive materials is only going to benefit you if you are making a profit. You will need to carefully analyze what you offer with all of your expenses in place. That way you will be able to determine if you are still going to make money with the deals you present. After all, they don't benefit you in the least if you aren't making money from them.
You can encourage consumers to find your time sensitive offers by sending them to all on your opt in list. They will love getting emails from you that offer them additional savings. Taking part in such promotions periodically will help you increase your overall level of sales in the end. If you aren't using this type of strategy then you really want to get a plan of action in place to do so.
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